History Of Warner Brothers

August 21, 2010 by  
Filed under Movie World Basics

Based in Burbank, California Warner Bros. Entertainment, Inc. is one of the largest producers of television programs and films. The other companies which are a part of Warner Bros. are Warner Bros. Studios, Warner Bros. Television, Warner Bros. Pictures, Warner Home Video, Warner Bros. Animation, The CW Television Network and DC Comics. The founders of the studio were the Warner Brothers – Harry Warner, Albert Warner, Sam Warner and Jack L. Warner. The first three brothers started with projecting movies in the Ohio and Pennsylvania. They bought their first theater the Cascade in 1903. They also founded Duquesne Amusement and Supply Company for distribution purpose in Pittsburg.

They began film production by the onset of World War I and they soon opened the Warner Bros. studio in 1918. Sam and Jack Warner were into film production and the other two brothers handled finance and distribution. Their first big success came after the creation of the character “Rin Tin Tin”. It became so popular that it was used in twenty six subsequent movies. They bought the pioneer Vitagraph Company, which had presence all over the nation, with the help of loan taken from Goldman Sachs. They also took over many radio stations and also constructed many theaters.¬† They incorporated music and special effects in their production and were the first ones to start talking pictures.

The Warner Bros. bought the Stanley Company and gained shares and control of the First National Pictures and the merger was named as A Warner Bros. – First National Picture. After the merger their first all-talking and all-color film caused the whole industry to change overnight. They made many musicals after that and after a point of time, the audience wanted a change. The production head Darryl F. Zanuck now concentrated on making more serious and realistic productions. These productions were said to be encourage gangsters and thus faced many censorships. The studios then changed their course of direction to historic dramas, melodramas and adaptation of best sellers to avoid scissors of censor. Though the Warner Bros. were ruling the industry for a while, MGM slowly took over them after some time.

In 1930s, Warner Bros. took a plunge into cartoons with Looney Tones cartoons. They launched their own Warner Bros. Records in 1958 but by 1960s the motion pictures were on a decline. Finally they decided to sell the studio to Seven Arts Productions and the company was renamed Warner Bros.-Seven Arts. Steve Ross purchased this company later and made Ted Ashley as the head of the studio and renamed it as Warner Bros. Pictures. Warner Bros. joined with Columbia Pictures for film distributions till 1988 and then made a joint venture with Walt Disney Pictures till 1993. Along with Tribune Company of Chicago they launched The WB Network in 1995.

“Buffy the Vampire Slayer”, “Dawson’s Creek”,” Smallville”, “7th Heaven” and” Charmed” caught the eye of millions of people. 7th Heaven went for eleven seasons making it the longest running family drama and Charmed went for eight seasons making it the longest running drama with actresses in the lead. CBS Corporation and Warner Bros. replaced The WB Network with The CW Television Network. They obtained rights to produce the famous Harry Potter series in the end of 1990s and the first Harry Potter movie was released in 2001 and till date a total of four Harry Potter movies have been released.

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All About 3D Glasses & 3D Movies

June 22, 2010 by  
Filed under Movie World Basics

The idea for 3D movies began with the concept of stereoscopy. Many adults will remember View-Masters. These devices looked like binoculars, but slides were put in and viewed for a 3D image, giving the viewer the perspective one would see if viewing the object or scenery in person. Slides had two separate pictures combined to make one picture. The two pictures are actually the same scene, but are taken from a slightly different perspective. One image is presented to the right eye while a slightly different image is presented to the left eye. Combining the imagery is perceived in such a way that appears much more realistic to our minds.

The same stereoscopy idea was used when creating 3D movies. Live 3D movies, that is those which are shot using real human actors, are simply shot using a 3D camera which has two separate angles incorporated into it. Thanks to digital technology, special effects are also easily added and able to be created in 3D while maintaining their realistic integrity. Animated 3D films are created in a similar way and digital technology is used to make movements precise and clear when viewed with 3D glasses. Anyone who has removed their glasses or goggles out of curiosity during one of these films will notice that the edges of each object or person appear blurred or etched; this is the effect created from filming from two different angles. Filming in 3D first began in the 1950s but was very unpopular because each theater venue had a different format and films may not have been suitable to fit all theaters. In the 1980s 3D movies became very popular but eventually less 3D movies were made due to the expensive equipment required to make and produce these films.

So how is it that when seated in the movie theater, a baseball coming toward the camera in a 3D film will appear to almost hit the viewer in the face causing a jolting reaction? In order to complete the equation of a 3D movie, 3D glasses are required. Anyone who remembers 3D movies from the 1980s and 90s will remember that these glasses were once made of paper with a clear blue film on one side and a clear red film on the other. Now most 3D glasses look like giant sunglasses with gray lenses that are polarized and designed to display one image to one eye and another image to the other eye. The result is identical to that of the View-Master’s stereoscopic image produced: it creates the illusion of depth dimensions on each object, as they would seem if viewing them in person. The resulting ocular illusion creates the effect of objects moving close enough to touch. It is expected in the summer of 2010 that the newly invented biodegradable version of 3D glasses will be released due to the regained popularity of 3D production and, consequently the harmful gases from burning the large amount of improperly disposed 3D glasses in the landfills.

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Movies in India: going global

April 21, 2010 by  
Filed under Movie World Basics

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It is said that Indians are passionate about two things in their life i.e. cricket and movies. Cricket and movies have captured the imagination of the people and there are numerous examples of individuals raking the mullah, by establishing in both these fields. However, movies have an extra edge as it reaches out to a larger base. This is what makes the Indian movie industry one of the largest in the world, even surpassing Hollywood.

When it comes to movies, Indians are hooked to the typical Hindi masala flicks that are churned out every year. These films are largely based around tee age romance, revenge stories and the usual dancing around the trees with multiple songs thrown in. The industry has some big names, consisting of stalwarts and legends such as Amitabh Bachchan, Shahrukh Khan, Aamir Khan, Hrithik Roshan and Salman Khan. The market of the movies is not just limited to India a sizeable amount of the revenue comes from the overseas market.

It would be wrong to mention that the Indian movie industry is represented by mainstream Hindi cinema. In fact, one can find various regional industries, which mainly cater to the local people. Be it the Tamil, Telegu, Oriya, Bengali, Assamese, the local movie industry is thriving and represents the apprehensions of the people and its culture as a whole.

With fresh new directors and good script writers, the impetus now is to document stories which are more realistic and portray the essence of India and its people. There are number of directors who have made path breaking movies and are much admired world over.

With the commercialization, more and more investments are coming from aboard. The real objective is to make good movies with sensible subject and in turn earn a good return. Big producers and studios such as Warner bros and 20th century fox are tying up with the local production houses to do business. In fact, it can be said that the Indian movies have arrived for sure to set fire on the global market. It has created a niche and this is what makes the industry a global player in true sense

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